Launched in 2009, 3 CONCEPT EYES (also known as 3CE) is a South Korean cosmetics brand that creates makeup for confident and modern women. The popular Korean brand's makeup products primarily use a color palette of pink, orange and beige, which are versatile enough to suit different skin tones. 3 CONCEPT EYES offers an extensive range of shades in its eye makeup, nail polish and lip color lines. Bestselling lip products include the Blurring Liquid Lip lip tints that provide a blurred lip look, and the Matte Lip Color lipsticks offering a matte finish. Also popular are its powders ranging from eye shadows like the Multi Eye Color Palette, to multi-purpose highlighters like the Glow Beam Highlighter.